PINEUP
0
PINEUP creates simplicity.

Creative agency · Istanbul · Since 2009

Happiness lives within us.

A full-service agency for brands that want to stay simple while everything around them gets loud — positioning, campaigns, content, the visual system and the software underneath it.

Scroll sayhi@pine-up.com 41.08° N / 29.01° E

Here's the short version.

By the numbers
0Projects delivered
0Talented experts on our team
0Brands we've worked with
2009The year we started

Selected work

The register
01WirelessCarUI/UX, website and mobile appCase study → 02OdeabankLogo, corporate identity inventory, Odea app interfaceCase study → 03KnorrCreamy three mushroom soup, TV commercial, 2017Case study → 04Sürat KargoKutu Adam character, social media, campaignsCase study → 05İstanbul 2014Olympic bid film, taken to the presentation in KoreaCase study → 06Galen Spa by Natura BisséNaming, identity, packaging, website, film and music, socialCase study → 07CCR Hotels & SpaLogo, corporate identity, photography, social mediaCase study → 08Beylerbeyi RakıWebsite design for a brand that cannot advertiseCase study → 09Punto Leather & FurWebsite design, social media managementCase study → 10Hotel CaeliPhotography, social media, printed inventory, jingleCase study → 11RU’FINEIdentity, packaging, uniform, menu, website designCase study → 12AntikyaLogo, identity, packaging design, photographyCase study → 13Lera FrescaIce cream packaging design, eight flavoursCase study → 14Barut HotelsBAYOU — naming, identity, documentary, photographyCase study →
All 67 clients →

In short, we:

Our skills
01

Brand development & management

Positioning first, logo later. We define where a brand stands, what it is called, how it speaks and how it looks — then hand it over as a system people can actually run without us in the room.

PositioningNamingIdentityGuidelinesCopywritingPackaging
90
02

Social media & management

Strategy, monthly content and community. Competitor and sentiment reports are not decoration here — they are the brief for the next month's plan.

StrategyContent planCommunityCompetitor analysisReporting
90
03

Software development

Websites, microsites and the tools behind campaigns. Built as an extension of the brand language, with search visibility and speed treated as design decisions, not afterthoughts.

Web designFront-endE-commerceSEOIntegrations
75
04

Design & visual communication

Art direction, photography and film. We agree on the reference set and the colour direction before the shoot, because nothing rescued in post ever beats a frame lit correctly.

Art directionPhotographyFilmMotionPrintPost
90
All services in detail →

and above all, we believe in human potential.

Brands we grew up with.

Our brands
Microsoft
bp
Renault
Canon
Panasonic
Motherson
The Ritz-Carlton Istanbul
JW Marriott Istanbul Bosphorus
Sheraton Istanbul City Center
S.T. Dupont Paris
Kérastase
Moroccanoil
Veet
Edox Swiss Watches
ELLE
WirelessCar
İstanbul Büyükşehir Belediyesi
Tekfen Holding
Boyner
Kanyon Levent
Odeabank
Digiturk
Saran Group
Toros Tarım
Kiğılı
Sürat Kargo
Sürat Lojistik
saat&saat
Bacacı Yatırım Holding
Barut Hotels
Delphin Hotels & Resorts
ALEM
The One
Eyüp Sultan Belediyesi
Punto Leather & Fur
Dorak Health
Galen Spa by Natura Bissé
Marrakesh Professional Hair Care
Phil Smith
Loris Parfum
Sanset
Agtohum
Beylerbeyi
Magna Hotels
Escape
Argos in Cappadocia
Palaia Datça
Ambrosia
Caeli
Tevfik Aydın
Lera Fresca
Çokçok Pera
Çokçok Thai
Lokanta
Love My Body
İnsanagüven
See what we made for them →

The agency

Founded 2009
Levent, İstanbul
27 people
EN / TR

Simplicity is not what is left when you remove things. It is what remains when everything says the same thing.

Most of our work starts with a mess: a brand that has grown in six directions, each one signed off by a different team. We read it before we design anything, write down where the brand actually stands, and only then start producing.

Twenty-seven people, and still no relay race: the person who presents the strategy writes the copy and stands on set. Technology — including AI — speeds up how much we can produce. It has never been allowed to make the decisions.

CuriosityCraftConsistencyCandourHuman potential
More about the agency →

Say hello

Let's talk about your project.

Office

Levent, Büyükdere St. No:185
Kanyon Residence South lobby fl.8
34394 Şişli / İstanbul

sayhi@pine-up.com

Tell us the brand, the problem and the date you are working towards. We reply within two working days — with questions before a proposal.

Start a project