Leather and fur sell in the room. The site had to sell before it.

/ The brief

This is a category that has always been sold at arm's length.

Punto has produced ready-to-wear leather and fur since 1994. The value lands in a room, under good light, with a hand on the sleeve. Everything the brand is worth happens within a metre.

The site had to carry that to people who are nowhere near the room, across two lines that behave differently. Punto for women, Punto Uomo for men, and designer collaborations that arrive and leave with the season.

One detail set the tone for the whole build. The first icon in the header is VK, not Instagram. That tells you exactly who is shopping, and it decided how the pages had to be weighted.

/ The site

The garment is the interface. Everything else gets out of its way.

Full bleed photography carries every page. One thin utility bar, one navigation row, white type set directly on the image, no cards and no boxes. Section headings are set in a wide display cut so a single word can hold a full screen on its own.

/ The pages

The collection page splits into Punto, Punto Uomo and the collaborations, so the two lines never end up competing for the same shelf. The about page runs long and quiet: a single dark image of the atelier behind the text, one pulled quote, and the newsletter at the bottom.

Store locator puts all seven stores on one map with hours, then lists the Antalya hotel corners underneath. A good share of the traffic is a guest who saw a coat in a lobby and wants to know where to try it on.

/ Social media

Two years running the account. Product first: premium images, the production process, collection stories, and the workshop turned into something that reads on a phone without losing the craft.

Season launches and campaign periods got their own content flows, with paid management and community work behind them. The highlights hold the permanent shelves: Pop-Up, FW25, Store, Uomo, Atelier.