Works / Barut Hotels

BAYOU, a quieter voice for the upper deck.

Client

Barut Hotels

Sector

Luxury hospitality

Scope

Naming, identity, brand language, collateral, photography

Applications

Print, digital, guest journey, retail

Languages

Turkish, English, German, Russian

/ The work

A new tier needed its own register, not a louder version of the group's.

Barut Hotels moves a large volume of guests through a well known family brand. BAYOU had to sit above it without breaking away from it: luxury resorts and villas, addressed to a guest who reads restraint as quality and decoration as noise.

Pine-up developed the name, the identity and the brand language, then carried the system through every place the guest meets it, from the front desk to the shelf, in four languages and across four different suppliers.

The BAYOU concept has not been made public yet, so the design work is not shown on this page.

NamingThe BAYOU name and its descriptor, developed for the group's luxury resorts and villas.

IdentityMark, type, palette and material specification, delivered as a working guideline rather than a presentation.

Brand languageGuest facing copy in four languages, written to be produced by teams who never meet.

CollateralThe applied system across the guest journey, from arrival through to the retail line.

/ Photography

ANDA Barut Collection, photo shooting.

Shot across the property at first and last light. The shore and its cabanas, the suites, the public rooms, and the small service moments that carry the brand at close range.

ANDA Barut Collection seen from the air, the resort and its peninsula at golden hour

Aerial view of the hotel above the beach and its rows of straw parasols

Sunset over the bay, the pier and the beach parasols below

Aerial view of the cabana point and the timber boardwalk

The pier at dusk with the cabanas standing on the point

Beach cabana and loungers on the deck at sunset

Two cabanas on the rocky shoreline in the last light

Suite with sea view, terrace and a circular canopy over the bed

Bedroom with a circular canopy and sheer curtains

Wood panelled bar with banquette seating

Lobby cafe with a long leather banquette

Patisserie counter under the timber ceiling grid

Shaded outdoor lounge with striped seating

Poolside table set with champagne, fruit and a tiered stand

Afternoon pastries and cold drinks on a terrace table

Poolside table with coffee, fruit and a book

Side table by the pool with a coffee cup and a book

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/ Ongoing

Work currently in production for Barut Hotels and BAYOU.

Digital ecosystemWebsite, application and QR system for Barut Hotels and BAYOU, built as one connected environment rather than three separate products.

BAYOU identityCorporate identity design and photography for the BAYOU brand.

Concept filmA concept film in production, written and produced alongside the identity work.

/ The outcome

Naming, identity and brand language for the group's upper tier.

One brand, four languagesA system specified tightly enough that four suppliers print the same brand without us in the room.

Guest journeyApplied from arrival through to the retail line, so the tier reads consistently wherever a guest meets it.

PhotographyThe ANDA Barut Collection shoot, covering the property, the rooms, the public spaces and the service detail.

The BAYOU concept is not yet public. Identity work will be added to this page once the brand is announced.